Notable Website Optimisation ServiceUncategorizedNotable Website Optimisation Service

Notable Website Optimisation Service

Did you know that 53% of visitors will abandon your website if it takes more than 3 seconds to load? And did you know that almost ‘40% of users will stop engaging if they find the content or layout of a website shabby and tatty’. While these small blunders may seem trivial, they mustn’t be overlooked as they are very well capable of killing your conversion and retention rates. The question is, how can you optimise your website in a way that completely eliminates these errors. Well, the truth is you can’t. No one can. But you can certainly make improvements! Let me introduce you to website optimisation services.

Website optimisation services are essential if you want to provide your visitors with a smooth and positive experience on your website. When choosing one of these services, however, there are a lot of different factors (and techniques) to keep in mind.

What is website optimisation?

Website optimisation (often used interchangeably with conversion rate optimisation) is about improving aspects of your website in order to reach your business objectives. You can decide which aspects you want to optimise based on your visitors and business goals, keeping in mind your business budget and size. Optimising your website will increase your traffic and conversions as well as point out where you are going wrong (or right!).

Mopinion: Top 15 Best Website Optimisation Services - Website Optimisation

To give you an indication of what these services are capable of and what to look out for, let’s take a closer look at the various website optimisation strategies.

Notable Website Optimisation Strategies

There are many strategies to consider when looking to achieve website optimisation. Here are some of the most popular, heading into 2020:

  • Mobile friendly: More and more people are accessing websites with their mobile and therefore it is a must to have an accessible mobile website.
  • SEO: Applying the proper SEO techniques will increase your website traffic and therefore increase your chance of more conversions.
  • Page speed: Webpage loading time is the first thing visitors notice when going to your website and a slow page speed can be an immediate turnoff.
  • User intent: Find queries that users of your market are searching for, so that your website will be shown as high as possible on search engine.
  • Content marketing: You will need to make sure that your content stands out and is clear, in order to reach and cater to your audience as well as increase your traffic.
  • User experience: You will need to prevent and reduce user experience barriers which can cause your visitor to leave your website.